Routledge
Shopping Centre Marketing : Value Creation and Customer Engagement
Product Code:
9781032690520
ISBN13:
9781032690520
Condition:
New
$188.63
Shopping Centre Marketing : Value Creation and Customer Engagement
$188.63
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
| Author: Piotr Krowicki, Grzegorz Maciejewski |
| Publisher: Routledge |
| Publication Date: Feb 26, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1032690526 |
| ISBN-13: 9781032690520 |
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