Palgrave Macmillan
Customer Engagement Marketing
Product Code:
9783319619842
ISBN13:
9783319619842
Condition:
New
$263.20
Customer Engagement Marketing
$263.20
Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement
Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies
Describes the theoretical underpinnings and metrics used to gage customer engagement
Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies
Describes the theoretical underpinnings and metrics used to gage customer engagement
| Author: Robert W. Palmatier |
| Publisher: Palgrave MacMillan |
| Publication Date: Sep 06, 2017 |
| Number of Pages: 328 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319619845 |
| ISBN-13: 9783319619842 |
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