Customer loyalty is not dead; disloyalty is a great excuse for lousy execution when it comes to satisfy customers. This book will take you on a step by step process to know, understand and use the three strategies that will get you the most valuable thing a customer can give you: Brand loyalty. Lalo Duron, PhD will take you on a trip where you will understand why customer loyalty is alive and well, and how to use the three strategies to ignore those who say "Customer loyalty is dead". Discover how an impeccable offer, integrated marketing communications, and customer focus, will get you to earn and keep the most valuable thing your customers may give you: Their loyalty. May this book help you become a leader on customer loyalty.
| Author: Lalo Duron |
| Publisher: Independently Published |
| Publication Date: May 31, 2019 |
| Number of Pages: 181 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 1071105485 |
| ISBN-13: 9781071105481 |
