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Springer

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality - 9781461425021

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Product Code: 9781461425021
ISBN13: 9781461425021
Condition: New
$232.16

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality - 9781461425021

$232.16
 
Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.


Author: Evangelos Grigoroudis
Publisher: Springer
Publication Date: Feb 25, 2012
Number of Pages: 308 pages
Binding: Paperback or Softback
ISBN-10: 1461425026
ISBN-13: 9781461425021
 

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