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Influence of quality service on customer satisfaction and loyalty
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Business Science Reference
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Product Code:
9781466636316
ISBN13:
9781466636316
Condition:
New
$206.60
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
$206.60
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
| Author: Riyad Eid |
| Publisher: Business Science Reference |
| Publication Date: Mar 31, 2013 |
| Number of Pages: 428 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466636319 |
| ISBN-13: 9781466636316 |
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