This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
| Author: George Barnett |
| Publisher: Praeger |
| Publication Date: Sep 29, 1997 |
| Number of Pages: 278 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1567502776 |
| ISBN-13: 9781567502770 |
