Independently Published
The multidimensional characteristics of modern marketing: A broad, integrated perspective to marketing management
$21.57
Now Publishers
Marketing and Innovations Management: An Integrated Perspective
Product Code:
9781601983527
ISBN13:
9781601983527
Condition:
New
$55.16
Marketing and Innovations Management: An Integrated Perspective
$55.16
Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.
| Author: Elie Ofek |
| Publisher: Now Publishers |
| Publication Date: May 15, 2010 |
| Number of Pages: 64 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1601983522 |
| ISBN-13: 9781601983527 |
Related Products
Sale 6%
Idea Group Publishing
Entrepreneurship and Innovations in E-Business: An Integrative Perspective
$102.80