Springer
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
Product Code:
9783319495408
ISBN13:
9783319495408
Condition:
New
$211.47
Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy
$211.47
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
| Author: Nicole Pfeffermann |
| Publisher: Springer |
| Publication Date: Mar 15, 2017 |
| Number of Pages: 424 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319495402 |
| ISBN-13: 9783319495408 |
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