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Information Science Reference
Business Web Strategy: Design, Alignment, and Application
Product Code:
9781605660240
ISBN13:
9781605660240
Condition:
New
$217.52
Business Web Strategy: Design, Alignment, and Application
$217.52
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
| Author: Latif Al-Hakim |
| Publisher: Information Science Reference |
| Publication Date: Nov 30, 2008 |
| Number of Pages: 410 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1605660248 |
| ISBN-13: 9781605660240 |
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