VDM Verlag Dr. Mueller E.K.
The Alignment of Organizational Knowledge and Business Strategies
$53.25
VDM Verlag
Aligning Business and Manufacturing Strategies
Product Code:
9783639363432
ISBN13:
9783639363432
Condition:
New
$85.32
$83.05
Sale 3%
Aligning Business and Manufacturing Strategies
$85.32
$83.05
Sale 3%
This book focuses on the content and process of aligning business and manufacturing strategies, and the impact of the alignments on firm competitiveness. Based on empirical analyses of 384 companies, I operationalized the alignments on two levels: the macro-level linkages between business objectives and manufacturing missions, and the micro-level linkages between manufacturing missions and action programs. Some of the research findings include: the degree of macro-level alignments is moderated positively by the level of communication between marketing and manufacturing departments of a firm; the macro-level alignments enable the manufacturing function to contribute more to the overall performance of the firm. Based on these findings, a set of practical tools was developed, including a toolbox and two reference tables. These tools were applied to analyzing a real manufacturing company to demonstrate how the alignments between business and manufacturing strategies can be analyzed and improved.
| Author: Victor Cui |
| Publisher: VDM Verlag |
| Publication Date: Jul 17, 2011 |
| Number of Pages: 228 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3639363434 |
| ISBN-13: 9783639363432 |
