Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.
| Author: Brychan Thomas |
| Publisher: Business Science Reference |
| Publication Date: Jan 30, 2010 |
| Number of Pages: 370 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1605669989 |
| ISBN-13: 9781605669984 |
