VDM Verlag Dr. Mueller E.K.
The Adoption of E-commerce in SMEs
Product Code:
9783639046731
ISBN13:
9783639046731
Condition:
New
$85.32
$83.05
Sale 3%
The Adoption of E-commerce in SMEs
$85.32
$83.05
Sale 3%
The past decade has seen a 'push' by governments for small businesses to adopt and use e-commerce technologies. Part of many of these government initiatives has been for small businesses to form clusters or strategic alliances prior to adopting e-commerce so that they can compete with larger businesses. This study compares the adoption of e-commerce by small businesses that are part of an alliance with those that are not connected to any form of alliance. Two locations were investigated, Sweden and Aus-tralia. The results, which should be useful both to small business ow-ner/managers and relevant government agencies, show that while differences do exist, they are far from universal.
| Author: Robert MacGregor |
| Publisher: VDM Verlag Dr. Mueller E.K. |
| Publication Date: Jul 04, 2008 |
| Number of Pages: 376 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3639046730 |
| ISBN-13: 9783639046731 |
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