Conducting Market Research for International Business

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Author: S. Tamer Cavusgil

Publisher: Business Expert Press

Publication Date: Mar 01, 2009

Number of Pages: 120 pages

Binding: Paperback or Softback

ISBN-10: 1606490257

ISBN-13: 9781606490259