Business Expert Press
Conducting Market Research for International Business
Product Code:
9781606490259
ISBN13:
9781606490259
Condition:
New
$23.54
Conducting Market Research for International Business
$23.54
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
| Author: S. Tamer Cavusgil |
| Publisher: Business Expert Press |
| Publication Date: Mar 01, 2009 |
| Number of Pages: 120 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1606490257 |
| ISBN-13: 9781606490259 |
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