Marketing Research : Introduction to Marketing Research for Business Students

This book aims to introduce Marketing Research by providing the fundamental theory of the topic in question in a clear and concise manner. It covers the basic fundamentals of Marketing Research, and moves on to discuss the Research Process, via the example of case study - The case of New Coke. We then conclude on the case study and the importance of Marketing Research & the Research process.As you will notice, our Books are written in a style and format that emulates essay writing. The aim is to familiarise you, the reader, with the format and style expected in essay writing, providing a bridge between the study material and the output you will be expected to deliver in your essay projects and essay based exams. Moreover they provide a wealth of references / bibliography, saving you valuable time that you can utilise to further enhance your work.

Author: Mario Chinas

Publisher: Amazon Digital Services LLC - Kdp

Publication Date: Dec 07, 2017

Number of Pages: 28 pages

Language: English

Binding: Paperback

ISBN-10: 992573830X

ISBN-13: 9789925738304