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Business Expert Press

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

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Product Code: 9781606491010
ISBN13: 9781606491010
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A Practioner's Guide to Public Relations Research, Measurement and Evaluation

$24.80

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A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Business Expert Press

A Practioner's Guide to Public Relations Research, Measurement and Evaluation


 
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.


Author: Don W. Stacks
Publisher: Business Expert Press
Publication Date: Jul 06, 2010
Number of Pages: 240 pages
Binding: Paperback or Softback
ISBN-10: 1606491016
ISBN-13: 9781606491010
 

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