Public Relations Planning, Research, And Measurement

With contributions by Kim Blanchette and Colleen Killingsworth Introduction by Daniel Granger This book was created to assist entry-level communicators in learning how to develop successful campaigns, as well as to provide more seasoned practitioners with a refresher on the elements of an effective communication plan. It covers: the creation of executive summaries using the RACE formula; research and analysis; the setting of goals and objectives; identification of target audiences and key messages; development of strategies, tactics, timelines, and budgets; effective use of human resources in a campaign; and evaluation of a campaign's outcome. Case studies of real-life campaigns round out this invaluable guidebook.

Author: Mark Hunter Lavigne, Colin Babiuk

Publisher: Rock'S Mills Press

Publication Date: Jul 25, 2023

Number of Pages: 66 pages

Language: English

Binding: Paperback

ISBN-10: 1772442852

ISBN-13: 9781772442854