International Marketing : 9781636513102

International Marketing by V. Kumar is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments.

This book covers a wide range of topics, including global market entry strategies, cross-cultural consumer behavior, pricing strategies in diverse economies, and the challenges of navigating legal and political landscapes across borders. Kumar's research-backed insights equip both practitioners and students with the tools necessary to develop and implement successful international marketing campaigns.

Designed for marketing professionals, academics, and business leaders, International Marketing offers practical strategies and case studies that demonstrate real-world applications. Whether you're expanding into new markets or optimizing your global presence, this book provides the knowledge you need to navigate the complexities of international marketing.