Strategic Management: An Executive Perspective : 9781637423752

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

Author: Cornelis a. de Kluyver

Publisher: Business Expert Press

Publication Date: Jan 26, 2015

Number of Pages: 274 pages

Binding: Hardback or Cased Book

ISBN-10: 1637423756

ISBN-13: 9781637423752