Createspace Independent Publishing Platform
Marketing Research And The Bottom Of The Pyramid: A Study Analysis
$10.65
Emerald Publishing Limited
Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets
Product Code:
9781787145566
ISBN13:
9781787145566
Condition:
New
$133.43
Bottom of the Pyramid Marketing: Making, Shaping and Developing Bop Markets
$133.43
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
| Author: Ramendra Singh |
| Publisher: Emerald Publishing Limited |
| Publication Date: Dec 03, 2018 |
| Number of Pages: 240 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1787145565 |
| ISBN-13: 9781787145566 |
Related Products
Sale 8%
