Routledge
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
Product Code:
9781848729698
ISBN13:
9781848729698
Condition:
New
$159.76
Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail
$159.76
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
| Author: Angeline Close Scheinbaum |
| Publisher: Routledge |
| Publication Date: Apr 25, 2012 |
| Number of Pages: 400 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1848729693 |
| ISBN-13: 9781848729698 |
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