Invent less. Innovate more. And join the next generation of successful global players.Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company? customer relationship, and carve out a path to global business success? Profiling dozens of today? s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
| Author: Thomas M. Koulopoulos |
| Publisher: Nicholas Brealey Publishing |
| Publication Date: Jun 01, 2011 |
| Number of Pages: 228 pages |
| Binding: Paperback or Softback |
| ISBN-10: 1857885791 |
| ISBN-13: 9781857885798 |
