Springer
Advances in National Brand and Private Label Marketing: Third International Conference, 2016
Product Code:
9783319399454
ISBN13:
9783319399454
Condition:
New
$118.37
Advances in National Brand and Private Label Marketing: Third International Conference, 2016
$118.37
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
| Author: Francisco J. Mart?nez-L?pez |
| Publisher: Springer |
| Publication Date: Jun 07, 2016 |
| Number of Pages: 161 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3319399454 |
| ISBN-13: 9783319399454 |
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