Springer
National Brands and Private Labels in Retailing: First International Symposium Nb&pl, Barcelona, June 2014
Product Code:
9783319071930
ISBN13:
9783319071930
Condition:
New
$118.37
National Brands and Private Labels in Retailing: First International Symposium Nb&pl, Barcelona, June 2014
$118.37
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
| Author: Juan Carlos G?zquez-Abad |
| Publisher: Springer |
| Publication Date: Jun 26, 2014 |
| Number of Pages: 192 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3319071939 |
| ISBN-13: 9783319071930 |
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