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Emerald Group Publishing

Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age

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Product Code: 9781785604812
ISBN13: 9781785604812
Condition: New
$110.49

Innovation Strategy for Enterprises in Emerging Economies: Case Studies for the Digital Age

$110.49
 
For a company to grow it needs to generate more margin of profit. It can generate more profit if it provides more value to customers. For this, it needs to put more value in each of the value activities. Agrawal, Satpathy, and Mohapatra demonstrate how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain. Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies, and this book explains these to the readers through real-word examples and case studies, taking the environment into consideration and concentrating on not just growth but sustainable growth.


Author: Anurag Satpathy
Publisher: Emerald Group Publishing
Publication Date: Nov 20, 2015
Number of Pages: 152 pages
Binding: Hardback or Cased Book
ISBN-10: 1785604813
ISBN-13: 9781785604812
 

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