Springer
Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions
Product Code:
9783319650906
ISBN13:
9783319650906
Condition:
New
$139.06
Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions
$139.06
Integrates different cultural frameworks and critically reviews the literature relevant to consumer psychology Covers the main cross-cultural topics in one volumeCan be used as a text in cross-cultural consumer research courses and as a reference book for researchers and academics
| Author: Hester Van Herk |
| Publisher: Springer |
| Publication Date: Oct 27, 2017 |
| Number of Pages: 218 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3319650904 |
| ISBN-13: 9783319650906 |
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