Springer Gabler
Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising
$61.47
Springer Gabler
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
Product Code:
9783658081317
ISBN13:
9783658081317
Condition:
New
$61.47
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
$61.47
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
| Author: Ivana Busljeta Banks |
| Publisher: Springer Gabler |
| Publication Date: Dec 08, 2014 |
| Number of Pages: 330 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3658081317 |
| ISBN-13: 9783658081317 |
Related Products
Gabler Verlag
Advances in Advertising Research (Vol. III): Current Insights and Future Trends
$61.47
