Springer Gabler
Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
$61.47
Gabler Verlag
Advances in Advertising Research (Vol. 1): Cutting Edge International Research
Product Code:
9783834921116
ISBN13:
9783834921116
Condition:
New
$97.68
Advances in Advertising Research (Vol. 1): Cutting Edge International Research
$97.68
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
| Author: Ralf Terlutter |
| Publisher: Gabler Verlag |
| Publication Date: Jun 25, 2010 |
| Number of Pages: 412 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 3834921114 |
| ISBN-13: 9783834921116 |
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