LAP Lambert Academic Publishing
Marketing Mix for Tourism Products
Product Code:
9783659333262
ISBN13:
9783659333262
Condition:
New
$53.25
Marketing Mix for Tourism Products
$53.25
Marketing Mix is a combination of very important tools to penetrate, compete, and sustain in a competitive market either it is a product or service. There is always a discussion on the name and number of components of marketing mix. This book throws light on the importance of marketing mix. Also discusses with case studies about the name and number of components of marketing mix especially for tourism products. Finally advocates that the name and number of components of marketing mix can change according to situation and business environment. It would not be a wise decision of an entrepreneur to fix name and number of these components for all the situation and in all the stages of product life cycle.
| Author: Rahman MD Anisur |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Jan 27, 2013 |
| Number of Pages: 52 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3659333263 |
| ISBN-13: 9783659333262 |
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