LAP Lambert Academic Publishing
Tourist experience co-creation and management
Product Code:
9783659685170
ISBN13:
9783659685170
Condition:
New
$56.13
Tourist experience co-creation and management
$56.13
The study presented in the book aims to explore the effect of various mananagement approaches and service designs on consumer experience. The research examines and measures the aspects of experience-creation both from consumer's and provider's point of view in case of guided tours. The discussion focuses on topics of how service providers apply the experience-centric management approach in their strategy and operations, and how do they desing and co-create the tourist experience. The main findings include the Conceptual Frame of Experience-centric Management, investigation of casual relations between service provision and consumer experience quality, and the Tourism Experience Involvement Scale. The study was carried out as a doctoral dissertation. Its first chapters contain theoretical considerations, which are followed by methodology, and the results of the original research.
| Author: Z?tori Anita |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Feb 27, 2015 |
| Number of Pages: 180 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3659685178 |
| ISBN-13: 9783659685170 |
Related Products
