LAP Lambert Academic Publishing
Digital tools in marketing research
Product Code:
9783659951862
ISBN13:
9783659951862
Condition:
New
$96.00
$92.86
Sale 3%
Digital tools in marketing research
$96.00
$92.86
Sale 3%
Marketing research is a systematic and objective process that provides companies with useful information in order to streamline the decision-making process, regarding the development of market action strategies. This book presents useful digital tools that can be successfully used in various activities and stages of marketing research. Digital tools are approached both for building work tools for collecting marketing data and for their processing and analysis. In this regard, software packages and digital tools that are based on artificial intelligence are presented, in a friendly and intuitive manner.
| Author: Cristina GĂvruȘ |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Nov 26, 2024 |
| Number of Pages: 300 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3659951862 |
| ISBN-13: 9783659951862 |
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