Sale 9%
Physica-Verlag
Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA
Product Code:
9783790819038
ISBN13:
9783790819038
Condition:
New
$118.37
Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA
$118.37
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
| Author: David L. Cahill |
| Publisher: Physica-Verlag |
| Publication Date: Oct 16, 2006 |
| Number of Pages: 309 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3790819034 |
| ISBN-13: 9783790819038 |
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