Sale 2%
Anchor Academic Publishing
Pfizer and the Challenges of the Global Pharmaceutical Industry
Product Code:
9783960670063
ISBN13:
9783960670063
Condition:
New
$48.90
$46.74
Sale 4%
Pfizer and the Challenges of the Global Pharmaceutical Industry
$48.90
$46.74
Sale 4%
This Case Study defines the global pharmaceutical industry and its "boundaries", analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.
| Author: Axel Jörn |
| Publisher: Anchor Academic Publishing |
| Publication Date: Jun 27, 2016 |
| Number of Pages: 32 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3960670060 |
| ISBN-13: 9783960670063 |
Related Products
Health Economics Research Zentrum (Herz)
Orphan Drugs: A Challenge for the Pharmaceutical Industry in Europe
$27.43
Emerald Publishing Limited
Performance Analysis of the Indian Pharmaceutical Industry: A Global Outlook
$124.70
Sale 11%
Pharmamed Press
GMP in Pharmaceutical Industry : Global CGMP and Regulatory Expectations
$95.00
$84.32