Writers of the Round Table Press
The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
$26.41
LAP Lambert Academic Publishing
Nutrition Shopper Marketing
Product Code:
9786203582680
ISBN13:
9786203582680
Condition:
New
$62.00
Nutrition Shopper Marketing
$62.00
Nutrition is one of the most critical topics of our time since it has been demonstrated that good nutrition is essential for health. The importance of this theme is supported by the fact that individuals are now aware that a proper nutrition is the most appropriate tool to prevent and manage physical dysfunctions.Retailers can be considered responsible for the development of unhealthy food and beverage choices and for being an obstacle between shoppers' will of conducting a healthy lifestyle and their actual indulgent behaviour. Since grocery store are the primarily location for food purchases, they can be considered the perfect places where develop in store marketing strategies that aim to prevent shoppers making unhealthy choices.
| Author: Maria Grazia Cardinali |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Mar 31, 2021 |
| Number of Pages: 156 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6203582689 |
| ISBN-13: 9786203582680 |
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