Skip to main content

Scholars' Press

Harnessing Social Commerce

No reviews yet
Product Code: 9786206774662
ISBN13: 9786206774662
Condition: New
$72.00
$70.79
Sale 2%

Harnessing Social Commerce

$72.00
$70.79
Sale 2%
 
Harnessing Social Commerce: Strategies for Driving Customer Engagement and Purchase Intentions in Emerging Markets explores the transformative role of social commerce in developing customer buying intentions within emerging markets. Rooted in Web 2.0 technologies and social media platforms, social commerce links consumers and businesses through interactive online communities, reviews, and forums. The book emphasizes the significance of social support-both informational and emotional-in fostering consumer trust, a critical factor influencing purchasing decisions. It presents an empirical study of social media users in emerging markets, examining the relationships between social commerce constructs, trust, and buying intentions. The findings highlight the pivotal role of online engagement, feedback, and community-building in shaping customer behavior in a digital marketplace. This book serves as a valuable resource for e-commerce firms, offering insights into strategies for leveraging social media to build trust and increase sales.


Author: Rehana Kouser
Publisher: Scholars' Press
Publication Date: Oct 14, 2024
Number of Pages: 92 pages
Binding: Paperback or Softback
ISBN-10: 620677466X
ISBN-13: 9786206774662
 

Customer Reviews

This product hasn't received any reviews yet. Be the first to review this product!

Faster Shipping

Delivery in 3-8 days

Easy Returns

14 days returns

Discount upto 30%

Monthly discount on books

Outstanding Customer Service

Support 24 hours a day