LAP Lambert Academic Publishing
Contemporary Electronic Marketing
Product Code:
9786207456765
ISBN13:
9786207456765
Condition:
New
$93.00
$90.10
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Contemporary Electronic Marketing
$93.00
$90.10
Sale 3%
"Contemporary Electronic Marketing: The Nigerian Experience" seeks to unravel the intricate tapestry of electronic marketing within the context of Nigeria's dynamic socio-economic and cultural milieu. As authors of this book, we have endeavored to provide a comprehensive exploration of the evolving digital marketing landscape in Nigeria, offering valuable insights, practical strategies, and thought-provoking analyses tailored to the specific needs and nuances of the Nigerian market.Our aim in crafting this book is to equip marketing professionals, business leaders, educators, students, and policymakers with a deep understanding of the electronic marketing terrain in Nigeria. By addressing key concepts, best practices, case studies, and regulatory considerations, we aspire to provide a holistic view of the opportunities and challenges inherent in leveraging digital channels to connect with Nigerian consumers and drive business growth.
| Author: N. Gladson Nwokah |
| Publisher: LAP Lambert Academic Publishing |
| Publication Date: Jan 04, 2024 |
| Number of Pages: 224 pages |
| Binding: Paperback or Softback |
| ISBN-10: 6207456769 |
| ISBN-13: 9786207456765 |
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