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Marketing Research : Introduction to Marketing Research for Business Students
$11.14
Vishwakarma Publications
Contemporary Marketing Research
Product Code:
9789383572885
ISBN13:
9789383572885
Condition:
New
$25.43
Contemporary Marketing Research
$25.43
This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter
| Author: Dr a B Rao |
| Publisher: Vishwakarma Publications |
| Publication Date: Jan 01, 2015 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 9383572884 |
| ISBN-13: 9789383572885 |
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