Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran
| Author: P. C. Balasubramanian |
| Publisher: Rupa Publications India |
| Publication Date: Nov 01, 2012 |
| Number of Pages: 160 pages |
| Binding: Paperback or Softback |
| ISBN-10: 8129120593 |
| ISBN-13: 9788129120595 |