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Rupa Publications India

Grand Brand Rajini: Brand Management the Rajinikanth Way

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Product Code: 9788129120595
ISBN13: 9788129120595
Condition: New
$18.02

Grand Brand Rajini: Brand Management the Rajinikanth Way

$18.02
 
Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran


Author: P. C. Balasubramanian
Publisher: Rupa Publications India
Publication Date: Nov 01, 2012
Number of Pages: 160 pages
Binding: Paperback or Softback
ISBN-10: 8129120593
ISBN-13: 9788129120595
 

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