This book highlights different roles in entrepreneurship and innovation, based on the act of setting up a new venture in the area of sustainable luxury and fashion, which also involves cognitive and motivational characteristics. It also discusses the fact that many sustainability-promoting innovations require substantial technological advances.
| Author: Miguel Angel Gardetti, Subramanian Senthilkannan Muthu |
| Publisher: Springer |
| Publication Date: Jan 30, 2019 |
| Number of Pages: 207 pages |
| Language: English |
| Binding: Paperback |
| ISBN-10: 9811349371 |
| ISBN-13: 9789811349379 |