Independently Published
eWOM Power in Social Media among Z Generation
Product Code:
9798386592059
ISBN13:
9798386592059
Condition:
New
$38.56
$37.83
Sale 2%
eWOM Power in Social Media among Z Generation
$38.56
$37.83
Sale 2%
The book addresses the impact of the electronic word of mouth in social media among Z generation. It analyses the factors that contribute in attracting young people and impact their decision making. The author has divided this book into three main chapters. The first discusses the revolution in digital marketing and social media, the second studies the electronic word of word, analyses its dimensions and present the most significant theories to interpret the issue. The third chapter, represents the research outputs and suggest recommendations to the decision makers.
| Author: Lubna Ahmed |
| Publisher: Independently Published |
| Publication Date: Feb 22, 2023 |
| Number of Pages: 104 pages |
| Binding: Paperback or Softback |
| ISBN-10: NA |
| ISBN-13: 9798386592059 |
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