A Practical Guide To ACCOUNT-BASED MARKETING

A Practical Guide To Account-Based Marketing meticulously unravels the multifaceted layers of ABM, presenting a nuanced understanding of its core principles and strategic implementation. The narrative seamlessly navigates through the crucial facets of marketing, emphasizing the importance of personalized content, scalable programs, and data-driven decision-making. Rooted in real-world experiences, this guide is not merely a collection of theoretical concepts but a practical roadmap for marketers seeking to elevate their strategies and achieve a robust return on investment (ROI).

"A comprehensive roadmap filled with real-world insights and actionable strategies to harness the power of personalized content, scalable programs, and data-driven decisions, ensuring a competitive edge in B2B marketing." -NewInBooks

This book will explain Account-Based Marketing strategies, complex b2b selling, lead management and lead scoring, ideal customer profiles, branding, thought leadership, product management, intent data, sales and marketing alignment, Webinars and podcasts, email marketing tactics, Search Engine Optimization (SEO), Social Media Marketing, Paid-per-Click (PPC), public relations (PR), Display advertising, Direct Mail, Events Marketing, Google Analytics, Marketing Automation, Campaign management and Analytics, Partner Marketing, Marketing Influencer.

Through an exploration of ABM's impact on lead quality, sales alignment, and customer relationships, this book aims to equip marketers with the knowledge and tools needed to make ABM a competitive advantage in the dynamic landscape of B2B marketing.

Author: Sebastian Pistritto

Publisher: Independently Published

Publication Date: Jan 17, 2024

Number of Pages: 188 pages

Binding: Paperback or Softback

ISBN-10: NA

ISBN-13: 9798877083943