Business Expert Press

4-Gen Leadership: Thriving in a Multi-Generational Workplace is a practical guide for those aspiring to be multi-generational leaders in today's evolving business landscape. 4-gen leadership is the...

Conducting good research is critical to any student today. Writing good research papers is equally important-yet many students have not been given the proper tools to convey cogently the results of...

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you...

This book is designed for corporate directors and senior executives who want to gain a better understanding of accounting. Corporate directors and managers are under pressure from recent changes in...

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business...

This book is your guide to ensuring future generations know what you know and can apply it in their time. This book is your guide to knowledge management for the future leaders of your organization...

This book was written to demystify critical standards related to information security, records management privacy information management for the modern librarian and archival professional.In the...

In today's world, managers need real market examples to demonstrate the effective use of certain management and marketing principles. This book will give you just that as well as an introduction to...

What does it mean to "educate for responsibility"? The author of this book will teach you about the new way of engaging young people with the challenge of changing their world for the better...

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations...

This book is a primer on corporate governance for executives. It is designed to guide you to become an effective participant by discussing corporate governance from both a macro- and...

This long-awaited second edition book is a primer on corporate governance for large, publicly held companies in the United States-the system that defines the distribution of rights and...

Since its opening up and economic reforms in 1979, China has undergone tremendous economic growth and social development, with a ten percent real gross domestic product growth per year on average...

Spain has a civil law-based legal system, and court decisions are not a source of law but are of interpretative value. The privatization of large state-owned firms, liberalization, integration with...

Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice and a study of economic...

Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice, and a study of economic...

This book was written to help buyers develop a road map to negotiation success. In today's world everyone is looking for cost reduction opportunities. The main opportunity to reduce costs is through...

This book will take a broad look at the ways in which the concept of sustainability is being applied in the business context. It answers the question, "What does Sustainability mean to the way we...

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up...

The motor vehicle industry is one of the world's largest. More than 1 billion vehicles are in use around the world, and 80 million are produced and sold annually. Motor vehicles-including passenger...

The electric power industry was traditionally a utility to which people gave little thought. It has stable prices, low business risk, and predictable emerging issues. But great change has shaken the...

The farm machinery industry, though dominated by three large companies, is a complex sector of the global manufacturing economy that encompasses many smaller manufacturers as well. While contributing...

The furniture industry has played an important role in the history of the United States as a bellwether for manufacturing. This sector continues to be a major manufacturing employer in the US and...

The airline industry is one of the most fascinating in the world, with roots going back to the earliest years of the 20th century. Not long after the Wright brothers flew successfully for the first...

The hospitality industry is one of the world's largest and oldest industries. A Profile of the Hospitality Industry provides an inside look to the strategies of this industry. This book reviews the...

Oil and gas are important to every aspect of our economy, yet the oil and gas industry is distinguished by its combination of increasing demands and decreasing discovery volumes--and it is an...

Attending a live concert or theatrical performance can be a thrilling experience. At their best, the performing arts represent the height of human creativity and expression. But the presentation on...

Software plays a critical role in today's global information economy. It runs the computers, networks, and devices that enable countless products and services. Software varies in size from vast...

Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was U.S. Steel in 1901. By the mid-twentieth century the steel mill and the...

The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's...