Business Expert Press

This book is about drivers of successful controllership. Successful controllership services provide an imperatively required support to managers, especially in times of changeAuthor: J?rgen...

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The...

This book outlines a cost-effective process for dynamic strategic planning in the domain of the small entrepreneurial firm. The model presented in the book is simple and dynamic. The objective is to...

A firm maximizes profits if each decision adds more to the firm's revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the...

Despite four decades of good faith effort to teach ethics in business schools, you'll still find today headlines about egregious excess and scandal. It becomes reasonable to ask why these efforts...

As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses...

In a fast changing world, brimming with social and economic uncertainty, financial information plays a vital role in the life of an organization and does so with two sets of eyes. One set looks back...

This book is an invaluable, instructional field manual for you or any professional who needs to obtain and interpret information gathered directly by and from people, without recourse to a...

As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing a...

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including...

Goncalves and Alves' work is a very interesting and promising book for the development themes of emerging markets. The style and quality of the material is worthy of respect, providing a clear...

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in...

"[This book] brings broad perspective to the discussion of millennial at work. As organizational models continue to evolve, her analysis points to more robust, values-based talent development...

Most people who start businesses do so with little or no experience and no formal education in business or management training. If this sounds familiar, this book has been written expressly for you...

Ensuring Civility Online: Professional Etiquette in the Virtual Workplace provides a practical approach with clear guidelines for managing behavior in a virtual environment.In a world of increasing...

This managerial book goes beyond the traditional thoughts on this subject. It brings you a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your...

In the context of the worldwide concern with the sustainability of current forms of development, business managers are being required to engage with environmental policy more creatively than in the...

You may recognize the statement on the back cover of so many textbooks concerning the global environment of commerce-"to help you understand and appreciate the economic, political, and technological...

This book provides the quintessential information needed to understand the financial side of the retirement planning coin. You'll begin by learning about the various plan types employers may offer...

This book provides the quintessential information needed to understand the financial side of the retirement planning coin. The reader will begin by learning about the various plan types employers may...

This is a practical guide on how to navigate the complexities of ethical leadership in sport, while recognizing the increasing pressure placed on individuals and organizations to win and be exemplary...

The chief executive officer (CEO) of a corporation and his or her executive team are responsible for the management of the business and its continued operating and financial success. The CEO and...

Striving for excellence in customer service is to gain the competitive advantage. It is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive...

This book is a concise and innovative book that gives a complete presentation of the design and analysis of experiments in approximately one half the space of competing books. With only the modest...

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book...

Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness)...

Feasibility Analysis for Sustainable Technologies will lead you into a professional feasibility analysis for a renewable energy or energy efficiency project. The analysis begins with an understanding...

Financial ratios are an important technique of the financial analysis of a business organization. Effective financial management is the key to running a financially successful business. Ratio...

Accounting is the score keeping system in the "game" of business, and you won't do well in any "game" if you don't understand how the score is kept. If you're a practicing manager, MBA student, or a...

Many business ventures today are looking to attract external financing, with an emphasis on business angel investment. Inside this text, the author incorporates the views of business angels, venture...