Business Expert Press

The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you're an...

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.It offers a framework to create a...

"... a must read for those wanting to craft a vocation in finance." -- Adrian Gore, CEO, Discovery Group; "... no better book for a student or practitioner who wants more than is usually on offer in...

Executives and managers hear or read headlines about recent economic data nearly every business day. Most important economic statistics are the products of programs designed to collect and analyze...

Managers and analysts routinely collect and examine key performance measures to better understand their operations and make good decisions. Being able to render the complexity of operations data into...

Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides...

Employers consider communication one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy- to-follow guide that provides...

Online writing plays a complex and increasingly prominent role in the life of organizations. From newsletters to press releases, social media marketing and advertising, to virtual presentations and...

If you want to excel at any art form, you have to master the craft. Artists spend years mastering their craft and then their whole lives working on that craft. The same is true for professional...

Most "managerial economics" textbooks are thinly disguised microeconomics texts: highly theoretical, too dependent on abstract and unproven assumptions, and simply undigestible by busy,...