Business Expert Press

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and...

Revenue is the "top" line on the income statement and is the fundamental driver of business success. To understand all the complexities involved in recognizing revenue under Generally Accepted...

The quality and effectiveness of decisions made within an organization and its supply chain depend upon the accuracy and timeliness of the information upon which they are based. Radio Frequency...

This book, written by a 30-year veteran in planning, market research, and running a business, shows you how to educate your guesses with real world common sense, to make practical business forecasts,...

Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for...

A book for all true salespeople who want to tackle the new global changes and enhance greater sales with less stress.Selling today has gone through profound changes in the past 3 years, culminating...

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products...

Contemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and...

In his new book, Bill Killingsworth documents the decline of economic and intellectual wealth caused by the loss of U.S. Manufacturing. His thought provoking analysis of this empirical data leads us...

This book guides you through an enjoyable journey, step by step, into the future. A team of fictional characters is introduced to share their learning and working experiences with the readers. In the...

This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of...

This book explains the design thinking approach both for designing new services and delivering the services. This approach itself can be applied to areas other than pure services, because it contains...

The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of...

This is a must-read for anyone trained in traditional process improvement or business architecture. In surprisingly clear language this book lays out the essentials of service thinking, and how the...

Shaping the Future of Work lays out a comprehensive strategy for changing the course the American economy and employment system have been on for the past 30 years. The goal is to create more...

Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success-to win these days, a business must also excel at...

If you think that entrepreneurs are born and not made, it may be because you never learned the steps to starting a business.John Vinturella, who has more than forty years of experience as an...

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate...

This book provides a guided deep dive into the early stages of venture development of social entrepreneurship. It introduces concepts that provide important insights necessary for social venture...

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities...

Social Roots traces the history of a fundamental economic shift that is underway. The shift is rooted in virtualization, a key innovation factor, but when combined with influence networks, the...

The "green" or environmental sustainability movement has taken hold throughout the world. Its staying power is confirmed by that fact that environmental emphasis in organizations did not decrease...

Every leader needs to move people to action and align everyone's actions toward the same goal. But how is this best accomplished? Words are a leader's greatest tool, and metaphors are the most potent...

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early stage companies. Most...

If you have been frustrated by very technical statistical process control (SPC) training materials, then this is the book for you. This book focuses on how SPC works and why managers should consider...

Statistics is the branch of mathematics that deals with real-life problems. As such, it is an essential tool for economists. Unfortunately, the way you and many other economists learn the concept of...

Statistics is the branch of mathematics that deals with real life problems. As such, it is an essential tool for economists. Unfortunately, the way the concept is introduced to students is not...

Since the year 2000, banks have been fined almost a third of a trillion dollars. Yet, every year billions more are imposed. Why? This book explains why banks break the law (it's not just the money),...

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you...

In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both...