Routledge Chapman & Hall
Service Management and Marketing Principles : Competing in the Service Economy
Product Code:
9781032603704
ISBN13:
9781032603704
Condition:
New
$188.63
Service Management and Marketing Principles : Competing in the Service Economy
$188.63
This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.
| Author: JAY. KANDAMPULLY, David J Solnet |
| Publisher: Routledge Chapman & Hall |
| Publication Date: Jun 07, 2024 |
| Number of Pages: NA pages |
| Language: English |
| Binding: Hardcover |
| ISBN-10: 1032603704 |
| ISBN-13: 9781032603704 |
