Routledge Chapman & Hall
Service Management and Marketing Principles : Competing in the Service Economy
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Business Science Reference
Innovations in Services Marketing and Management: Strategies for Emerging Economies
Product Code:
9781466646711
ISBN13:
9781466646711
Condition:
New
$206.60
Innovations in Services Marketing and Management: Strategies for Emerging Economies
$206.60
Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
| Author: Anita Goyal |
| Publisher: Business Science Reference |
| Publication Date: Oct 31, 2013 |
| Number of Pages: 331 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1466646713 |
| ISBN-13: 9781466646711 |
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