Business Science Reference
E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
$201.14
Information Science Reference
Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Product Code:
9781605663784
ISBN13:
9781605663784
Condition:
New
$217.52
Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
$217.52
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.
| Author: Humphry Hung |
| Publisher: Information Science Reference |
| Publication Date: May 31, 2009 |
| Number of Pages: 306 pages |
| Binding: Hardback or Cased Book |
| ISBN-10: 1605663786 |
| ISBN-13: 9781605663784 |
Related Products
Sale 3%
