Gabler Verlag
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
Product Code:
9783834931344
ISBN13:
9783834931344
Condition:
New
$118.37
Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
$118.37
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Aut?noma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
| Author: Shintaro Okazaki |
| Publisher: Gabler Verlag |
| Publication Date: Jun 21, 2011 |
| Number of Pages: 490 pages |
| Binding: Paperback or Softback |
| ISBN-10: 3834931349 |
| ISBN-13: 9783834931344 |
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