Successful Implementation of CRM in Sales Departments

The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.

Author: Goran Krpan

Publisher: Diplomica Verlag

Publication Date: Jun 21, 2018

Number of Pages: 100 pages

Binding: Paperback or Softback

ISBN-10: 3961466297

ISBN-13: 9783961466290