Ethical Crm - 9786206773276

"Ethical CRM: BUILDING TRUST WITH GEN Z" examines the convergence of customer relationship management (CRM) and ethics, specifically focusing on Generation Z's expectations. The book highlights how CRM practices have evolved to emphasize ethical principles like transparency, data privacy, social responsibility, and environmental sustainability. It provides a framework for ethical CRM integration, featuring case studies and strategies that showcase effective engagement with Gen Z. Additionally, it explores future CRM trends, including blockchain for transparency and predictive analytics in ethical decision-making. This guide is essential for business leaders and CRM professionals aiming to build trust and maintain long-term loyalty with Gen Z customers.

Author: Saortua Marbun

Publisher: Scholars' Press

Publication Date: Jul 01, 2024

Number of Pages: 376 pages

Binding: Paperback or Softback

ISBN-10: 6206773272

ISBN-13: 9786206773276